iHeartRadio: Marketing Rebrand
ROLE: Art direction, design
Midi Theme
Bold Theme
PROCESS
iHeartRadio's branding is currently inconsistent–marketing design tends to be ad hoc and tends to lack a cohesive voice. To solve this problem our design team worked on creating several different ad campaigns that could be carried through all of the generic iHeartRadio marketing through all of 2016. These are two branding systems I created, allotting for different elements and genres.
The "Midi" theme played with the idea of electronic music notation, using the midi notes as a textures. The "Bold" theme used a more nightlife feel, with a darker, smokier background and interchangeable neon accents.