Medicare Supplement pages
Role: UX/UI
Brief
The client was Combined (an insurance company) and they needed content from their old site re-organized and migrated to their new site.
This content advertised an insurance plan called Medicare Supplement plan (it covers costs not covered by Medicare). Each of the 50 North American states had its own, slightly different, multi-tabbed page.
Goals
- For my company: To re-organize and migrate the content from their old to new site, to take account of the different variations, streamlining the them, figuring out how to best organize that information into their new site, and communicating to developers how to approach this migration.
- For the user: to more easily understand the benefits of this health insurance plan.
The Challenge
The most complicated part was figuring out how communicate to developers how to map old content to the new site, taking in account any improvements we made.
Process
Content Audit
We wanted to cut down the variability between the pages as much possible so development would be more efficient, so I performed a content audit of the Medicare Supplement pages on Combined's old site to find out which elements were constant across the board, and what kinds of variations we needed to allow for.
Design
I created a default template using the most common elements across the different pages. I was able to re-use existing design components used in the new site to keep consistency. Throughout the design revisions, my team and I re-organized the copy to be more digestible and adjusted the design components accordingly.
Development
Since we were working with offshore developers, I created a workflow document to help guide the developers on how to approach mapping the content to the new designs, starting with building the most consistent elements, indicating what varies between pages, and by how much.
Takeaways
I hadn’t done a content audit before, and I can use this process to make sure all instances are accounted for multiple-paged projects with slight but important content nuances.
